I was recently asked to sit down with some of my friends here at Microsoft and discuss the thinking behind the MIX09 Conference aesthetic and message.
This week we invite Tim Aidlin, the creative director of MIX09, to tell us about the design philosophy behind the MIX creative. We know if we’re going to hold a conference for some of the best web designers out there, then we had better make sure we show we know our stuff. In other words, it’s not just pixels on a screen but the whole damn experience – everything. And we tell it the story in just 10 minutes as the chicken keeps us honest about not blabbing on and on (and on and on).
Watch the show and then grab your MIX wallpaper, blog bling, posters and more from our MIXtify page!
As the Creative Director for the conference, I’m responsible for the process of engaging the Creative Agency (in this case, IF/Then, here in Seattle) and working to develop the visual voice for the conference.
From there I take the styleguide we’ve developed and work with other vendors to take that styleguide through the build and development of the website, adverstising, packaging, all the way up to signage and how the staging incorporates our aestheic.
It’s really a very cool job
| What: | MIX09 If you’re a designer or developer who builds on the web, MIX09 is the place to learn about products and technologies that help you plan for the future while addressing today’s economic challenges. Hear about advances in technologies like Silverlight, Expression, ASP.NET, Windows 7, and Windows Azure, and discuss topics like design, user experience, web standards, data visualization, workflow, and social networks. Learn how to use technology to increase customer satisfaction and impact the bottom line. |
| When: | Wednesday, March 18, 2009 (all day) |
| Where: | The Venetian Hotel Resort Casino
Las Vegas, NV
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