One of the nice things about hMedia is that it spans multiple media, specifically audio, video, and images, which is what people produce and consume on the web. This fact makes it attractive and we think it has good chances for widespread adoption. One of the nice aspects of hMedia is how it plays well with others. As an example, hMedia can be used in combination with other microformats such as hReview or hEvents, for instance in the case of a review of a particular song or a video of an event. This flexibility of use is not only one of the facets of hMedia in particular, but microformats in general.