Today I published a new Opinion on MIX Online regarding how to get the most out of Twitter, the hot micro-blogging service, and extend its reach for you and your business. Check it out here: http://visitmix.com/Opinions/Getting-Beyond-the-Simple-Stream

For me, there are two particularly magical things about Twitter: The open API and the immediacy of use/feedback/interaction. Twitter’s programming engine is open to developers to use, which has spawned countless applications which harness the Twitter database and features.