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Posts Tagged ‘Opinion’
Opinion: From Web, to Real World

I published a new Opinion today, talking quickly about how the Web content and ideas are migrating from the screen to the real world.
These days, though, I find “online” creeping back into the print and physical world. Fray.com, for example, has started a print version of its long-standing website, making the content available in [...]

New Opinion: I <3 hMedia

One of the nice things about hMedia is that it spans multiple media, specifically audio, video, and images, which is what people produce and consume on the web. This fact makes it attractive and we think it has good chances for widespread adoption. One of the nice aspects of hMedia is how it plays well [...]

New Opinion: How We Work

I recently posted a new Opinion on MIX Online entitled “How We Work (and sometimes skip some steps)”.  It’s basically a short essay outlining in the broadest terms the process we go through here at Microsoft when creating a new website.
Oftentimes creative assets, whether they be visual comps or individual assets, are “handed over the [...]

New opinion: card sorting

During the initial exercise in working out the I.A. for the PDC09 site, we used the process of “card sorting.” It had been a while since I had gone through that exercise, and remembered how very useful it can be.

Opinion: Capturing the Ineffible

I got in touch with a friend recently, kinda randomly. He’s an incredible motion-graphics designer, and I’ve always admired his skills. He recently wowed me with not only a beautiful short-reel, but some User Interface work he’d been doing for mobile devices. I was surprised: our worlds were converging in a way I hadn’t anticipated. [...]


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