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	<title>thunderkick.us &#187; Writing</title>
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	<description>Design, Arts, Life: The Blog of an Interactive Designer</description>
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		<title>The Archivist (alpha)</title>
		<link>http://thunderkick.us/blog/2011/09/05/the-archivist-web-alpha</link>
		<comments>http://thunderkick.us/blog/2011/09/05/the-archivist-web-alpha#comments</comments>
		<pubDate>Mon, 05 Sep 2011 17:17:26 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Archivist]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Rapid Prototyping]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=1165</guid>
		<description><![CDATA[Role: Creative/Art Direction, Concept Development, Product Co-Owner, Front-End Development, Design Project Time: 6 Weeks Team: 2 contributors Art/Creative Direction + Front End Design &#38; Markup (HTML, CSS, JavaScript): Tim Aidlin (me); Development: Karsten Janusweski Project Details: Seeing a need to track user-sentiment, marketing campaigns, and general social memes, The Archivist was born. Invented by me [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Build your team like Wu-Tang (or Voltron)</title>
		<link>http://thunderkick.us/blog/2011/01/14/build-your-team-like-wu-tang-or-voltron</link>
		<comments>http://thunderkick.us/blog/2011/01/14/build-your-team-like-wu-tang-or-voltron#comments</comments>
		<pubDate>Sat, 15 Jan 2011 01:11:05 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=2140</guid>
		<description><![CDATA[“The Wu-Tang Clan (pronounced /’wu?tæ?/) is a highly influential hip hop group from New York City … They have introduced and launched the careers of affiliated artists and groups &#8230; [and] About.com ranked them the number one greatest hip hop group of all time, and stated &#8216;No weapon &#8230; can rival the chaotic cohesion of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Luminance to Choose A Palette</title>
		<link>http://thunderkick.us/blog/2010/10/28/luminance-to-choose-a-palette</link>
		<comments>http://thunderkick.us/blog/2010/10/28/luminance-to-choose-a-palette#comments</comments>
		<pubDate>Thu, 28 Oct 2010 16:59:13 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=1359</guid>
		<description><![CDATA[“I’m not sure about that blue. Do you have a more ‘corporate’ blue? I’ve heard that blue inspires trust.” Designers hear this sort of comment myriad times throughout their career, and it’s rarely a good conversation. Often the client isn’t even asking for a specific color change, but rather, a color palette that’s similar to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Usability On The Cheap</title>
		<link>http://thunderkick.us/blog/2010/05/17/usability-on-the-cheap</link>
		<comments>http://thunderkick.us/blog/2010/05/17/usability-on-the-cheap#comments</comments>
		<pubDate>Mon, 17 May 2010 23:45:25 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=1148</guid>
		<description><![CDATA[Recently, I’ve been doing a lot of usability testing. The great part about it is, each new person I sit down with reveals a wealth of knowledge that would otherwise have gone untapped. The bad thing is, user testing takes time out of a busy production schedule, adding to an already stretched timeline and minimal [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Design For Action</title>
		<link>http://thunderkick.us/blog/2010/04/19/design-for-action</link>
		<comments>http://thunderkick.us/blog/2010/04/19/design-for-action#comments</comments>
		<pubDate>Mon, 19 Apr 2010 23:51:07 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=1213</guid>
		<description><![CDATA[Over the years I&#8217;ve often used hover-states, flyout panels, rollovers and mouse overs when designing user-interfaces. I’m beginning to rethink these methods, though, especially when designing for touch devices, cell phones, etc. In my opinion, interactions like these often hinder us because although they may work for the desktop or laptop scenario, they impede interactivity [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bass-ackwards</title>
		<link>http://thunderkick.us/blog/2010/03/09/bass-ackwards</link>
		<comments>http://thunderkick.us/blog/2010/03/09/bass-ackwards#comments</comments>
		<pubDate>Tue, 09 Mar 2010 07:00:00 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=1162</guid>
		<description><![CDATA[Which comes first, the problem or the solution? IMHO, obviously the problem. So why do we so often develop technology solutions and then find a problem for them to solve? I recently had a conversation with a random developer I hadn’t met before. Within a minute of our introduction, he had launched into an enthusiastic, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Cheers to saying &#8220;no”</title>
		<link>http://thunderkick.us/blog/2010/02/22/cheers-to-saying-no</link>
		<comments>http://thunderkick.us/blog/2010/02/22/cheers-to-saying-no#comments</comments>
		<pubDate>Mon, 22 Feb 2010 23:32:21 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=1128</guid>
		<description><![CDATA[“So, Client X called me today, and she’d like to do a whole branding and website campaign,” a fellow designer said to me, one night out for a pint. I had heard about troubles working with Client X in the past. “Client X, huh? What’d you tell her?” “Well, I gave her a standard ballpark [...]]]></description>
		<wfw:commentRss>http://thunderkick.us/blog/2010/02/22/cheers-to-saying-no/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Design For Tables&#8221;</title>
		<link>http://thunderkick.us/blog/2010/02/14/design-for-tables</link>
		<comments>http://thunderkick.us/blog/2010/02/14/design-for-tables#comments</comments>
		<pubDate>Sun, 14 Feb 2010 22:33:13 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=1110</guid>
		<description><![CDATA[[Originally published on MIX Online, February, 2010] Years ago, around the time of MIX06, I had a great conversation with a friend who was working on a design for the Microsoft Surface. He said he had to basically re-learn user interface design during the process, since Surface’s screen presented a totally new user experience: a [...]]]></description>
		<wfw:commentRss>http://thunderkick.us/blog/2010/02/14/design-for-tables/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transparency Yields Better Results</title>
		<link>http://thunderkick.us/blog/2010/01/27/transparency-yields-better-results</link>
		<comments>http://thunderkick.us/blog/2010/01/27/transparency-yields-better-results#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:45:43 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=1115</guid>
		<description><![CDATA[[Originally published on MIX Online, January, 2010] How do you get feedback on your projects? Do you do exhaustive user-testing before releasing a project to market, or trust your gut that you know you’ve made the right decisions? How does fear of losing your I.P. influence your decisions At MIX Online, we’re able to be [...]]]></description>
		<wfw:commentRss>http://thunderkick.us/blog/2010/01/27/transparency-yields-better-results/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How We Work</title>
		<link>http://thunderkick.us/blog/2009/08/05/new-opinion-how-we-work</link>
		<comments>http://thunderkick.us/blog/2009/08/05/new-opinion-how-we-work#comments</comments>
		<pubDate>Wed, 05 Aug 2009 16:37:33 +0000</pubDate>
		<dc:creator>systim</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[MIX Online]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://thunderkick.us/blog/?p=671</guid>
		<description><![CDATA[I recently posted a new Opinion on MIX Online entitled “How We Work (and sometimes skip some steps)”.  It’s basically a short essay outlining in the broadest terms the process we go through here at Microsoft when creating a new website. Oftentimes creative assets, whether they be visual comps or individual assets, are &#8220;handed over [...]]]></description>
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